So you may be asking well what is the difference between refined flour and 100% whole wheat flour? Well the difference is, refined flour has had the best parts of the whole wheat kernel removed. And that would be the bran and the germ, and then the only thing that’s left is the endosperm. And that middle part (the endosperm) is what makes white flour. And the best parts of the whole wheat kernel which is the bran and the germ – those are the things nutrient powerhouses. They are packed full of fiber and nutrients. Well that is removed to make white flour. And that is why white flour has to be enriched, just to be used as an ingredient in America.