“But in addition to gathering sorting and cataloging information from public records about virtually every American, Acxiom has another business. Its acres of computers store private information about us. Information that is gathered by the nations banks, insurers, credit card issuers, retailers, car makers, and telecom companies. Almost every time you make a purchase, whether buying a book or going to the supermarket or booking a trip, there’s a record of your transaction. A record that’s kept by the company you did business with. Using a combination of this personal information along with its vast storehouse of public data, Acxiom’s computers are able to paint a remarkably detailed portrait of many Americans.”
Watch the video: Big Brother Big Business and Modern Human Data Mining